Winning with Stories: Using the Narrative to Persuade in Trials, Speeches & Lectures
Once upon a time . . .
So begins Winning with Stories: Using the Narrative to Persuade in Trials, Speeches & Lectures, an examination of the power of the story in the art of persuasion. Author Jim M. Perdue gives generously of his more than forty years of courtroom experience to show novice and veteran lawyers alike how to tell a powerful story to motivate an audience. Like Perdue’s previous books, Winning with Stories will be an indispensable reference for the trial lawyer seeking more effective persuasion techniques and an invaluable tool for lecturers, ministers, and teachers—anyone who studies or practices the art of persuasion.